I very rarely watch TV, and when I do it’s not to watch reality shows or similar. But this video from So You Think You Can Dance stopped and made me think (and thanks to my wife for the heads-up).
The Asian contestant, Alex Wong, is a ballet dancer. Yet for his challenge, he had to do a hip-hop routine with all-star hip-hop dancer Twitch. Something completely out of Alex’s comfort zone, but as you can see from the video and crowd/judges reaction, he nailed it. He took a chance, knew what had to be done, and nailed it.
Now think of you and your business, and how this can relate to you.
Comfort zones are funny things. On the one hand, they keep us safe because we don’t expect any surprises. On the other, they stunt our growth because they keep us safe.
Staying within our comfort zone means we don’t have to worry about taking chances; we’ve found our niche and success level and we’re happy to stick to it. That’s fine, and if you just need a certain level of success to achieve the results you first started your business for, then comfort zones will absolutely work for you.
But if you’re looking to really push your business buttons and stand out in your niche or industry, comfort zones will only take you so far. The real success only comes from taking risks.
Push yourself mentally and creatively. Look at everyday things and see how you can take that to the next level. See beyond the simple.
There’ll be a lot of stumbles along the way, and it won’t be easy to take off your comforter blanket and take the steps into new directions. But think of it this way – your customers aren’t standing still. They’re always looking for the best for them, not just the best full stop.
Comfort zones might make you the best; but they don’t necessarily make you the best for your customers. There’s a difference – step outside your zone and you’ll have a better view of what that is.